Product Name: Craffy Cherry Red Ale

Brand Name: Why Brewery Corp. / Craffy

Type: Beer (Ale)

Packaging: Aluminum Can (500ml)

Shelf Life: 12 months from the date of manufacture

Main Ingredients: Purified water, malt, hops, yeast, natural cherry flavor

Function: Enjoyment as an alcoholic beverage

Contents: Liquid beer

Storage: Store in a cool place away from direct sunlight. Refrigerate immediately after opening.

Flavor/Taste: Subtle cherry aroma, refreshing acidity, clean finish

Alcohol Content: 3.9%

Size / Volume: 500ml (can)

Certification: Licensed under the Korean Food Sanitation Act

Key Features

• Distinctive red color and subtle cherry aroma create visual and aromatic differentiation

• Refreshing acidity with a clean finish offers a crisp drinking experience

• Low alcohol content (3.9%) makes it light and approachable

• Stable quality supported by WHY BREWERY’s brewing expertise and production system

• Optimized for trendy channels such as premium pubs, restaurants, and café-style bars

Target Market & Consumers

• Global buyers and consumers who prefer fruit-forward beers with refreshing acidity

• Operators of premium restaurants, hotels, and pubs

• MZ generation consumers in Asia, North America, and Europe seeking trendy and unique beers

• Consumers looking for pairing options with desserts or light snacks

Export Points

• Differentiated positioning as a fruit-flavored red ale in the global beer market

• 500ml aluminum can format optimized for retail, convenience stores, and premium distribution

• Flexible production and supply system supporting diverse order volumes

• Strong storytelling through color, aroma, and acidity supports effective market differentiation