[Brand KEENGENERA]

KEENGENERA – A brand that savors nature in everyday life

KEENGENERA is a lifestyle brand inspired by the nature found in everyday moments—
creating products that bring emotional richness to your daily routine.

Each season, we choose a natural material as our theme and infuse the feelings that nature evokes into every product—
sharing messages of encouragement and comfort with every use.

In June 2024, our first theme, DAWN, asked:
“What time is your dawn?”
The collection expressed the powerful beginning of a new day a moment that breaks the silence of darkness and welcomes the light.
Each package was designed with the hope that your day would begin with strength and be filled with the thrill of new possibilities.

In February 2025, our second theme, SUNSHINE, asked:
“What brings a smile to your face?”
It captured the soft warmth of sunshine that gently brightens your day.
Each design in the collection carries its own emotional message and quiet sense of comfort—making it meaningful not only for yourself, but also as a thoughtful gift to share.

[Dawn MISTY]

This towel gradually expresses the sun rising slowly through the foggy dawn

If you move forward with firm will and energy on the path you want to take, the fog will clear and create new light

[Size]

70x140cm

[Material]

100% rayon (bamboo) [Ground: 100% cotton / bamboo 30-count]

[Weight]

550g

[Certification]

Oeko-tex Standard 100

[Country of Origin]

Republic of Korea