[ Specification ]

All characters, including the protagonist HITDOG, are made up of animals. Most of all, the most important feature was the development of consensus among children. We chose intuitive character introduction to children and designed the design considering application to various devices in the future. By doubling the visual perfection and luxury of the character, parents and the general public can approach it without any sense of resistance. It includes animals that symbolize the earth, sky, water, trees, and so on. After that, we considered the justification and expansion of story. Most of all, HITDOG is optimized for product applications. The various colors and absorptive power are novel and sophisticated, and their identity is planned to be maintained in any way of expression.