PRODUCT DETAIL

RAISe (RBW Artist Incubating System) is the official name of RBW’s unique content production system. It is one of the best products of RBW, Inc. (Rainbowbridgeworld) that many companies and record labels in several nations (Indonesia, Vietnam, China) have been satisfied.

There are five major programs in the system: OEM artist & music production, exclusive artist planning & production, overseas broadcasting program planning & production, event and performance planning & production, and K-POP Educational Training Program (Dream with us).
Under OEM artist & music production program, music contents or artists that perfectly fit with clients’ requests are produced.

RBW offers customized production agency services that fit the conditions and needs of customers, from artist casting, training, music producing,

and style consulting to album production. With the production agency service, clients can minimize the cost for human and material resources to establish an entertainment company. In addition, the possibility of success in producing artists gets bigger by applying RBW’s effective training system.
With accumulated experiences in artist & music production, RBW handles planning, PR and management of artists under exclusive contracts. With their popularity and wide musical spectrum, many collaborations with of clients’ products with those artists have been proved successful.
RBW also has the outstanding infrastructure and resources to plan and produce broadcasting programs in South Korea and other nations. The company has developed the format of a ‘Reality Music Game Show (Format name: Re:Birth)’ containing the artist incubating system of selecting and training foreign pre-artists, with multi-location shooting in Korea and overseas. Starting with Indonesia, the program also has been planned, produced and aired in Vietnam. Season 2 of Vietnam and a new program in China is in the stage of planning. With various skills and techniques while producing the contents for domestic/international artists, RBW headquarter solely invested and established foreign investment corporation, the special office, and broadcasting studio in Ho Chi Minh, Vietnam. RBW Vietnam office acts as a proxy in producing NAVER V App contents.
Based on experiences of artist and music production, RBW provides the client a customized ‘performance and event planning & production’. With top producing personnel and professionals of Korea, we have accumulated experiences in producing broadcasting programs and exclusive artists. RBW would be able to satisfy clients by offering effective online events and performance planning & production with a wide range of experiences.
Lastly, “Dream With Us” (K-POP Educational Program) is unique program of RBW for people who visit South Korea and who have a dream to become singers, dancers, and entertainers. The program offers a valuable chance to experience the process of becoming K-POP artists from casting to debut.

Additionally, the system offers various programs for partners or customers to 1) cultivate international artists 2) make a connection with various cultural sites and communities 3) organize various B2B and B2C programs for people or companies who want to experience the real process of being artists 4) produce and distribute contents by utilizing RBW, Inc.’s studio facilities 5) manage artist production and promotion as a proxy.

Well-established infrastructure in Vietnam and Localized contents
Compared to other entertainment companies, RBW, Inc. has invested much fund to Vietnam branch and studio. With advanced technology and competent producers, many contents that have been made in the studio are getting popular in Vietnam. (ex. 100,000 viewers on every episode of ‘Khanh Khanh Show’ on NAVER V App Vietnam)

Collaboration with travel agency
RBW, Inc.’s specialized travel package includes both developed K-POP training programs and unique tour program. Different from other similar products, the package would provide special experience about K-POP and Korean culture to travelers and would-be artists.

Outstanding and skillful producers
In addition to Kim Do-Hoon, the chief executive producer and one of the most famous composers in South Korea, several skillful producers that have been recognized by many listeners and experts are included in RBW. Their abilities enable the company to produce high-quality products and contents efficiently.

Experience
Established in 2013, RBW has accomplished many successes in various businesses and projects. Many companies in various countries have collaborated with the company and released many accomplishments including artists and contents.

COMPANY INTRODUCTION

2010. 03 Rainbowbridge Agency, Inc. Incorporation (CEO, Kim Jin Woo)
2012. 03 WA Entertainment Inc. Incorporation (CEO, Kim Do Hoon)
2014. 01 Overseas Broadcasting Program format (Re:Birth) copyright registration (KOREA COPYRIGHT COMMISSION)
2014. 02 Selected for KOTRA’s Service Mundus Project
2014. 03 Venture Business Certification (No. 20140103411)
2014. 04 Laboratory affiliated with the Company (Media & Contents Lab) Certificate (Ministry of Science, No. 2014111725)
2014. 10 Investment from KTB Network Project (Re:Birth Project, 1 Billion KRW)
2015. 02 Merger between WA Ent., Inc. and Rainbowbridge Agency, Inc. (Transfer of Rights)
2015. 02 Change of name from Joint Corporation Rainbowbridge Agency, Inc. -> RBW, Inc. (Co-CEO Kim Jin Woo, Kim Do Hoon). 2ndpaid-incapitalincrease(Capital:350millionKRW->490millionKRW)
2015. 03 Selected for KOTRA’s Service Mundus Project
2015. 07 Investment of 7 billion KRW from KTB Network, Korean Investment Partners, Posco Venture, NHN (Capital: 490 million KRW-> 710 million KRW)
2015. 09 V-App Vietnam PR-Marketing Agency contract with Naver Corporation
2016. 01 Selected as an operating institution for the 2016 Youth-employment academy ‘Entertainment-business Talent Training Program’, (by the Ministry of Employment and Labor, Human Resources Development Service)
2016. 03 Selected for KOTRA’s Service Mundus Project
2016. 06 Selected as ‘2016 Excellent Venture Company’ by Korea Venture Business Association

● COMPANY VISION : RBW aims to lead the ‘Next Generation of the Korean Wave’. Breaking from existing ways of ‘Korean Wave’ exports, RBW’s goal is to become a leading company in the emerging era of ‘cultural contents’ 

● BUSINESS MODEL

* B2B
    1. OEM Artist Production
    2. Internet Broadcasting Production
    3. Special artist incubating programs for domestic entertainment companies
    4. Production and distribution of broadcasting program with major broadcasting stations
    5. Concert/performance production in various nations (K-POP artists, foreign artists)

* B2C
    1. Cultivation of International artists
    2. Special programs for K-POP fans to experience the real process of being artists
    3. Special travel package for foreigners to experience Korean culture